MOA – Made of Affection

MOA was born in Grey Lynn, Tamaki Mākaurau, Aotearoa — a neighbourhood known for creativity, individuality, and soul.

More than a clothing shop, MOA is a feeling: a belief that what we wear should be created with care, intention, and genuine affection.

At MOA, every piece is Made of Affection — affection for thoughtful design, for quality craftsmanship, for women’s bodies as they truly are, and for the everyday moments that make life meaningful.

Designed with Heart ❥

MOA garments are designed slowly and consciously. We believe clothing should feel personal — not rushed, not mass-produced, not disposable. Each design is created with a focus on comfort, longevity, and quiet elegance, allowing the wearer to feel confident, relaxed, and effortlessly herself.

Affection in Every Detail

From fabric selection to fit, from stitching to finishing touches, affection is present in every detail.

We value natural textures, flattering silhouettes, and timeless pieces that move with you — clothing you return to again and again, season after season.

Rooted in Community

Inspired by Grey Lynn’s creative spirit, MOA celebrates local energy, authenticity, and connection. We honour small-scale production, ethical choices, and the human hands behind every garment. MOA exists to support a slower, more meaningful way of dressing — one that values people over trends.

For Women Who Feel

MOA is for women who appreciate subtle beauty, emotional connection, and thoughtful living.

Women who choose pieces not just for how they look, but for how they feel.

Because when something is made with affection, it shows — and it lasts.

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MOA

Made of Affection

Designed with love. Worn with meaning.